![]() Confessing that history, German and philosophy are his family’s strengths, Braungart describes how he decided to turn his back on them. Bad plastic becomes good plastic.īraungart comes from a well-educated middle-class background. And what about all the CO2 that may end up in the atmosphere during this process? We need to develop the technology to recover it and use it to create new products. Instead of radical restrictions, he calls for intelligent products that can be leased as services. Braungart’s ultimate goal is to confront climate change with new techniques and technologies. ![]() The latter is only a first step on the way to a whole new mindset. But cradle-to-cradle is far from synonymous with the circular economy. Materials thus become the nutrients for new products. The controversial chemistry professor is the originator of a completely new form of economic activity and production in cradle-to-cradle (C2C) design, there is no such thing as waste -only nutrients, categorised by Braungart as biological or technical. ![]() ![]() Few figures are as polarising as Michael Braungart. ![]()
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